FITAID debuts new AR technology with Transmira’s Omniscape Platform for Spartan Race
The Transmira team is proud to announce the first application of our patent-pending AR tech which links branded virtual goods to real-world products and services to drive reach, revenue, and retention.
Spartan Search is the first app featuring our Omniscape platform’s tech. It is developed for FITAID and will be available during the Spartan Race World Championships at Lake Tahoe from September 27-30.
Users can discover and collect branded 3D objects in augmented reality, geolocated around the venue and Lake Tahoe, which they can redeem for free merch and gear at the vendor booths during the event.
The Omniscape platform, developed by Transmira, Inc. is designed to monetize augmented reality and location for brands and businesses that need a solution to engage consumers, drive transactions and sales, and multiply brand awareness.